
BTI Lead Management
A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
The portfolio
Product decisions. Thoughtful experiences.
Work that connects the two.
Design, development and product management.

A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
A trade-finance and investment product taken from early problem framing through launch.

A mobile app for National Life Insurance agents and policyholders, bringing policy management onto Android and iOS.

A connected commerce experience with manual deposits, point of sale and inventory operations.

A nationwide mobile healthcare experience designed around the real journeys of police personnel and hospital operators.
AI-assisted CV parsing and candidate-job matching for a two-sided recruitment marketplace serving 300,000+ users.

A digital service system translating complex food-safety processes into guided operational workflows.
Showing 7 of 14 projects
GovTech · Certification
A digital certification product for FIQC, turning a paper-based food certification process into a guided online workflow.
01Overview
FIQC's certification process — used for food import quality/compliance certification referencing USDA requirements — ran largely on paper and manual review. The product digitises the full path: application, document submission, review status and certificate issuance.
The design work centred on making a compliance-heavy process legible to applicants who aren't compliance specialists themselves.
02Product focus
Mapped the existing paper-based certification steps before designing their digital equivalents.
Broke the application into clear, sequential steps with status visible at every stage.
Designed the reviewer-facing side so applications move through review and issuance without leaving the platform.
03Selected screens