
BTI Lead Management
A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
The portfolio
Product decisions. Thoughtful experiences.
Work that connects the two.
Design, development and product management.

A focused field-sales product that turns fragmented lead activity into visible, actionable workflows.
A trade-finance and investment product taken from early problem framing through launch.

A mobile app for National Life Insurance agents and policyholders, bringing policy management onto Android and iOS.

A connected commerce experience with manual deposits, point of sale and inventory operations.

A nationwide mobile healthcare experience designed around the real journeys of police personnel and hospital operators.
AI-assisted CV parsing and candidate-job matching for a two-sided recruitment marketplace serving 300,000+ users.

A digital service system translating complex food-safety processes into guided operational workflows.
Showing 7 of 14 projects
GovTech · Laboratory Systems
A Laboratory Information Management System (LIMS) for the Department of Fisheries, digitising sample tracking and test reporting.
01Overview
The Department of Fisheries needed to move laboratory sample tracking off paper logs and into a structured system. The LIMS product covers sample intake, test assignment, results entry and reporting, replacing a process that was previously hard to trace or audit.
The design focused on the realities of lab work — staff moving between samples quickly, needing status at a glance, entering results under time pressure.
02Product focus
Mapped the existing paper-based lab workflow before structuring its digital equivalent.
Designed a traceable path from sample intake through testing to final report.
Structured results and reporting so status is clear to both lab staff and oversight reviewers.
03Selected screens